Layer 0: Start with Why
Before building anything, answer the fundamental question: Why does your business exist?
Purpose as Your North Star
Your purpose aligns both humans and agents. Without it, abundant intelligence optimizes toward unintended ends. With it, every decision—human or AI—moves in the same direction.
The Alignment Challenge
When intelligence was scarce, alignment was easier. Humans brought judgment and values with every action. When pattern-matching becomes abundant, you need explicit purpose to guide it. AI has vast capability without intent. You provide the intent.
Beyond Mission Statements
This isn't corporate platitudes on walls. It's operational clarity: What does success look like? What trade-offs will we make? What won't we compromise? These answers become the constraints that shape how intelligence flows through your business.
Why This Layer Matters
Skip this and you'll optimize beautifully toward the wrong outcomes. Start here and every layer that follows has direction. Purpose isn't the foundation—it's the blueprint.